Experts have been theorizing about the possible rewards of social networking technologies. Some of those possible promises are:
the influence they have on a participatory governance model
grassroots civic engagement
new social dynamics
new opportunities for business and entrepreneurs
As a result, as shown in this report, governments across the Arab world as well as businesses took notice of the potential that could come out of such phenomenon, and indeed new trends in governance and business are appearing.
According to this report, Facebook continues to be the most popular tool of social networking in the Arab region; and accompanied by Twitter, they are continuing to grow in popularity in the Arab region, which contributed along with the Middle East to the highest amount of new users in April 2011 (as provided by the author). The author argues that during the first three months of the year 2011, social media witnessed a substantial shift in its usage. It was used either by citizens (in favor of or against demonstrations) or by governments (to engage with the people or completely block their access to websites and control information).
The author studies the example of Tunisia and Egypt in order to prove the points previously explored. The author then argues that the extent to which social media contributed to the buildup or the uprisings in the Arab region is not a matter of certainty. This is while his study demonstrates how there was a correlation between both the increase and spread of social media use in the region and the mobilization, empowerment and opinion shaping in the region. The shift from social to political use of social region helped create a considerably critical mass of young active individuals media across the Arab. To conclude, the author believes that given the high young population in the region and the increasing penetration rates, social media will definitely continue to have an important contribution in political, social and economical advancement in the Arab world.